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Making Your Message Stick

Meet Udi

Udi Nachshon is a business storytelling trainer and consultant. Udi enables leaders to develop their strategic stories and storytelling capabilities and be better oral storytellers. His clients include local and global corporate brands, companies across all fields of business.

Udi has over 30 years of experience in business storytelling – through communications coaching for executives, strategic communications, media relations, crisis management, and in the press.

Udi is the owner of Biz StoryTelling and a partner at Anecdote, a world leader in the use of storytelling in business. Anecdote helped some of the world’s top companies such as IBM, Shell, Microsoft, SAP and KPMG develop their storytelling and leadership capability and inspired their people to take action and embed lasting change.

Udi lives in Tel Aviv and has a BA in Philosophy and Literature and MA in the executive program “Philosophy, Information and Digital Culture”, both from Tel Aviv University.

Services

Storytelling Coaching

Storytelling Coaching

Sharing stories is something each of us does naturally every day.

Leaders need better ways to influence, build engagement and inspire people to take action. Business storytelling knowhow is a powerful tool for getting things done.

Storytelling for Leaders® (SFL), which was developed by Anecdote, is a six month program that shows participants how to use the three key areas of story-work – storytelling, story-listening and story-triggering – and encourages them to practice their new skills.

The SFL program includes a workshop and a six month Deliberate
 Practice Program (DPP).

The workshop will teach you

  how to get your message to stick

  how to change behavior using Influence stories

  how to build rapport through connection stories

  how to understand what’s really going on

  how to connect people with the big picture through clarity stories

  how to communicate business value using success storie

The Deliberate Practice Program (DPP)

The Deliberate Practice Program is designed to help participants practice their new skills in the workplace.

It is delivered online, including one practical activity each week ('micro-tasks' which take between 10 and 15 minutes to complete), over a period of six months. The activities have been carefully designed to help the participants become even better business storytellers.

Some of the topics covered include building your story-spotting skills and story repertoire, dealing with anti-stories, building your skills to elicit stories and to trigger stories which could be used for behavior change.

Content Marketing

Content Marketing

Biz StoryTelling advises brands and enterprises on how to develop and execute smart content marketing strategies.

Content marketing platforms are cross-border in their extent, and our consulting focuses on combining leading experts across a wide array of marketing expertise.

By generating creative content, like blog posts, case studies and white papers – you can establish yourself as a thought leader in your industry.

Quality content is based first of all on writing skills, and the level of our writing is regarded as at the highest in the industry. Customers use our services on a permanent basis for compiling marketing texts, professional articles and speeches.

Content Campaigns

Content Campaigns

The increasing use of marketing content in all media channels requires specific expertise in planning and executing projects of this type.

During recent years, we have gained considerable experience in planning and implementing projects such as these. This includes consultancy and writing services in all of Bank Hapoalim's projects with all the principal media in the printed and the digital press, in a wide range of themes (financial consumerism, domestic finance, real estate, small businesses, pensions, hi-tech and foreign trade). Our services include:

  Planning the campaign

  Advice and assistance in selecting media collaborations

  Writing and editing content at the highest journalistic level

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Biz StoryTelling - T. +972-3-6131101 | udi@bizstorytelling.com